International Brands’ Qixi Marketing Strategies

Those international brands that have been tested in the western Valentine’s Days, can easily navigate the Qixi Festival by modifying their brand images to fit China’s cultural context. And they have been trying hard, which is conspicuous form the legion of Moments ads they have been posting.

WeChat Official Account Ads, Explained

what are the favorite ways for advertises to put ads on the 20 million-plus official accounts? Here are some that W-axis Technology has summarized for you to choose.

Brands Bracing for the New Normal of Consumption

To help brands know better about the users and detect business opportunities with more precision, W-axis Technology summarized the pandemic into 3 phases to introduce the fresh business models that brands built during the pandemic.

The Rising Generation Z: What Would they Pay for?

Recently, Bilibili, a video website popular among Generation Z (Gen Z), unexpectedly went viral in other age groups. How viral exactly? Before May 4, China’s Youth Day, a PSA called “hou lang” (new-comer) was posted on the website, and it received more than 20 million views and 1.4 million thumbs-up. The numbers are still counting. […]

How Should Businesses Seize the Benefits of Content Payment?

Many creators, however, feel confused: what types of articles would readers like to pay for; what are the benefits; how to use it like no one else can? To give some food for thought, W-axis Technology has summarized some cases to inspire other creators with their experience.

Cases of Education Mini Programs by W-axis Technology

To keep students updated about their target schools, college placement agencies have hopped on the ride of Mini Programs heading to online operations. So far,W-axis Technology has built two education Mini Programs, namely “Overseas Studyin Singapore” and “ERC”. We hope the two cases will be helpful to people who arelooking for a way out.