FAQs

We will answer you some common questions here.

If you have more specific inquries please email w-axis@gmail.com or

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What is WeChat Advertising?

WeChat advertising is the Tencent program enabling brands and businesses to promote messages on defined touch points of the WeChat ecosystem in order to capture the attention of consumers

WeChat offers 3 main placements of advertising:

· WeChat Moments Ads

· WeChat Article banner Ads

· WeChat Mini Program Ads

Besides WeChat Ads, another way to promote a brand or a service is through WeChat influencer which involves mutual collaboration with influencers/KOL to push conversion.
01. How long does it take from the submission to passing the audit in the WeChat platform?

2 – 3 Working days.
 
02. What are the documents required for authentication

1. ACRA/Bizfile (filed within 6 months)

2. IC photos (front and back)

3. Applicant’s Phone bills (latest 3 months)
 
What is WeChat Mini-Program?
 
WeChat Mini-program is a mobile application based on the WeChat platform that can be used without downloading and installing. It is a new way to connect users and services.
The difference between WeChat Mini-program and general APP
 
1.APP needs to be downloaded, wasting time, traffic and mobile phone storage space, while WeChat Mini-program is not, it only needs to be loaded.

2.APP needs to develop two systems; WeChat Mini-program, on the other hand, relies on WeChat, open whenever you want, and close whenever you want.

3.WeChat Mini-program development cost is low, and the developers can focus more on the product.

4.From the perspective of users, compared to the APP, the operation of the WeChat Mini-program will be easier and improve the user experience.

5.From the perspective of merchants, a large part of the value of WeChat Mini-program comes from WeChat. WeChat can accurately guide its huge users to mini-program merchants, which undoubtedly brings the most convenience for merchants.
Do WeChat computer version and iPad version support mini-programs?
 
WeChat Mini-program is a mobile application based on the WeChat platform that can be used without downloading and installing. It is a new way to connect users and services.
How to access to WeChat Mini-program?
 
Users can access to mini-program via:

1.WeChat Official Account menu

2.Sharing card on WeChat groups

3.Search

4.Drop-down menu on homepage (Recently used MP)

5.Scan of mini-program QR code

6.Embedded into WeChat article
Does the WeChat Mini-programs have a subscription system?
 
The OA can have many subscribed fans, but the mini-programs will not have a subscription system. So, the developer of the mini-programs cannot rely on the number of fans, only the number of visits. Fans do not mean visits. Mini-programs is fundamentally different from the OA, and is a new form.
What are the documents and materials that a merchant needs to prepare for building a Mini-Program.
 
For Mini-Program content:

1. Preferred OA name and Mini-Program name
2. Merchant’s logo and company promotion picture/photos/videos
3. Product List (including product category/name/photos/price etc.)


For authentication, the merchant needs to prepare:

1. ACRA/Bizfile (filed within 6 months)
2. IC photos (front and back)
3. Applicant’s Phone bills (latest 3 months)
4. Special License (e.g. An SFA license will be required if the Mini-Program is selling food online)
6. TPayNow UEN and QR code if Paynow payment is required.
How long does it take to pass the audit?
 
It will pass the audit within 2-5 workdays.