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International Brands’ Qixi Marketing Strategies

Those international brands that have been tested in the western Valentine’s Days, can easily navigate the Qixi Festival by modifying their brand images to fit China’s cultural context. And they have been trying hard, which is conspicuous form the legion of Moments ads they have been posting.

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Brands Bracing for the New Normal of Consumption

To help brands know better about the users and detect business opportunities with more precision, W-axis Technology summarized the pandemic into 3 phases to introduce the fresh business models that brands built during the pandemic.

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