Over the past few years, several reports have found that online research before purchasing is often linked to both offline and online purchases, with the
The tourism industry has borne the brunt of this black swan event. The outbreak of COVID-19 changed travel plans of over
In the future, retail companies should skillfully leverage three applications of WeChat Mini Programs: influence extension, data analysis and precision marketing, with which they can transform traffic and revolutionize brand marketing.
It seems that the era when McDonald’s and KFC were mentioned in almost every report about the catering business has gone. In contrast, e-commerce platforms are where investors nowadays are stampeding towards.